A large producer of snack foods feels that retailers do not promote its products aggressively enough-because they also sell competitors' products. The producer should use some:

Question

Quizplus · Accepted Answer

Missionary sales reps are used for educating and promoting the product to retailers or distributors. They do not make direct sales but rather create awareness about the product and its benefits, which can lead to increased sales in the long run. In this case, using missionary sales reps can help the producer educate retailers about the benefits and unique selling points of their products, which may encourage the retailers to promote them more actively. This approach can be more effective than using aggressive sales reps or order getters, which may not address the root cause of the problem if retailers do not feel motivated to promote the product.

A Large Producer of Snack Foods Feels That Retailers Do