Jonquil,Inc.,located in Walla Walla,Washington,is a major manufacturer of class rings for colleges.It is one of two ring companies trying to become the solely authorized class ring distributor for Carter Glass University in Virginia-a large university of over 25,000 students.When invited to make a sales presentation to the buying group at Carter Glass University,Jonquil sent the national vice-president of marketing,the national customer service director,the national design director,the regional sales manager,and the local sales representative in Virginia.During the sales presentation,each person discussed what role he/she would have in serving the Carter Glass University account.Jonquil,Inc.seems to be doing

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Firms often rely on team selling-when different people work together on a specific account.Different specialists handle different parts of the job but the whole team coordinates its efforts to achieve the desired result.