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A Telecommunications Company Offers Its Salespeople a Traditional Straight Commission

Question 211

Multiple Choice

A telecommunications company offers its salespeople a traditional straight commission compensation plan based on a percentage of dollar sales. The company will incur the highest total personal selling expenses when:


A) total customer service costs are minimized.
B) total marketing costs are at their lowest.
C) total sales revenue is at its highest.
D) total units sold are at their highest.
E) total units returned are at their lowest.

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