Promotion is communicating information between the seller and the potential buyer or others in the channel to influence attitudes and behavior.
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Q1: Because publicity is "free," it is usually
Q2: A major advantage of mass selling is
Q4: The marketing manager's promotion job is to
Q5: Sales promotion can be aimed at intermediaries,
Q6: More money is spent on media costs
Q7: Publicity is any paid form of nonpersonal
Q8: Personal selling involves direct spoken communication between
Q9: Mass selling includes both advertising and publicity.
Q10: The promotion part of the marketing mix
Q11: Sales promotion may be aimed at final
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