The promotion part of the marketing mix involves telling target customers that the right product is available at the right place at the right price.
Correct Answer:
Verified
Q5: Sales promotion can be aimed at intermediaries,
Q6: More money is spent on media costs
Q7: Publicity is any paid form of nonpersonal
Q8: Personal selling involves direct spoken communication between
Q9: Mass selling includes both advertising and publicity.
Q11: Sales promotion may be aimed at final
Q12: With personal selling, the company's marketing mix
Q13: Direct spoken communication between sellers and potential
Q14: Spoken communication with large numbers of customers
Q15: Publicity is the nonpersonal presentation of ideas,
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