With personal selling, the company's marketing mix can be adapted to the needs of each target market, but personal selling is usually quite expensive.

Question

Quizplus · Accepted Answer

Personal selling is a customized form of marketing that involves building relationships with customers and adapting the marketing mix to meet their specific needs. However, personal selling can be quite expensive due to the time and effort required to build these relationships and make sales.

With Personal Selling, the Company's Marketing Mix Can Be Adapted