The four promotion jobs of the AIDA model are to get Attention, to hold Interest, to arouse Desire, and to obtain Action.
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Q21: It is the job of the marketing
Q22: The informing objective in Promotion is simply
Q23: The basic idea behind integrated marketing communications
Q24: The general objective of promotion is to
Q25: It is the job of a sales
Q27: Integrated marketing communications means the intentional coordination
Q28: Deciding on the right promotion blend should
Q29: In comparison with other promotion methods, sales
Q30: Sales promotion is special advertising or personal
Q31: Developing integrated marketing communications is more difficult
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