Direct mail and e-mail are two tools commonly used for direct-response promotion.
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Q42: Communication often breaks down because the receiver's
Q44: Direct-response promotion targets groups instead of individuals.
Q45: For communication to be effective, there must
Q46: In direct-response promotion, CRM databases have been
Q47: Direct-response promotion targets specific individuals who respond
Q50: Achieving a measurable, direct response from specific
Q53: Direct-response promotion usually relies on a CRM
Q56: "Noise" in the traditional communication process is
Q58: A major advantage of mass selling is
Q70: The traditional view of promotion has focused
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