Direct-response promotion using e-mail enables marketers to reach customers through other media.
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Q49: Direct-response promotion usually relies on a customer
Q51: Most direct marketing communications are designed to
Q54: In the traditional communication process, a receiver
Q55: The message channel may be as important
Q59: The traditional view of promotion has focused
Q60: During the traditional communication process, a source
Q65: In customer-initiated interactive communication, the most common
Q72: Customer-initiated interactive communication makes it easy for
Q76: With new types of interactive promotion, the
Q94: The pulling approach emphasizes the importance of
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