Pushing (a product through a channel) means using normal promotion effort to help sell the whole marketing mix to intermediaries.

Name: Pushing (a product through a channel) means using normal promotion effort to help sell the whole marketing mix to intermediaries.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Push strategy involves promoting the product to the intermediaries with the aim of encouraging them to push the product to the end customers. This is done through advertising, personal selling, sales promotions, etc.

Pushing (A Product Through a Channel) Means Using Normal Promotion