One reason personal selling is important in promotion to intermediaries is that marketing mixes often have to be adjusted from one geographic territory to another and from one intermediary to another.

Question

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Personal selling allows for customization and adjustment of the marketing mix to meet the specific needs and preferences of different intermediaries and geographic regions. This tailoring of the message and approach is important for building relationships and achieving sales success.

One Reason Personal Selling Is Important in Promotion to Intermediaries