In the pushing effort, an intermediary is likely to pay more attention to the producer that offers it the best profit potential.

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In the pushing strategy, the intermediary acts as a middleman between the producer and the end customer. Intermediaries are motivated by profit and are likely to pay more attention to the producer that offers the best profit potential. This is because they earn their revenue from the profit margin they get by reselling the producer's products.

In the Pushing Effort, an Intermediary Is Likely to Pay