Producers with well-branded consumer products and well-established channels typically emphasize personal selling-rather than advertising-in their promotion blends.

Question

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Producers with well-branded consumer products and well-established channels typically emphasize advertising to maintain brand image and awareness, rather than relying primarily on personal selling. Personal selling is more common in B2B or when the product requires a detailed explanation or customization.

Producers with Well-Branded Consumer Products and Well-Established Channels Typically Emphasize