It is usually too expensive for personal selling to do the whole promotion job for business products, so mass selling is useful too.

Question

Quizplus · Accepted Answer

Personal selling requires direct interaction with potential customers, which can be time-consuming and expensive. Mass selling techniques, such as advertising and public relations, can reach a larger audience at a lower cost. Therefore, both personal selling and mass selling can be useful in promoting business products depending on the specific goals and resources of the company.

It Is Usually Too Expensive for Personal Selling to Do