The AIDA model focuses on markets as a whole while the adoption curve model focuses on individuals.
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Q80: Pushing (a product through a channel) means
Q81: The adoption curve emphasizes the relations among
Q82: The popularity of blogs, online reviews, and
Q83: Like personal selling, blogs can enhance the
Q84: Personal selling is likely to be an
Q86: Promotion to business customers emphasizes personal selling.
Q87: Producers with well-branded consumer products and well-established
Q88: Favorable word-of-mouth information from opinion leaders can
Q89: It is usually too expensive for personal
Q90: Personal selling dominates the promotion mix in
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