The adoption curve shows when different groups will accept new ideas, assuming that the promotion effort should stay the same for all groups.

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The adoption curve shows the different stages through which individuals and groups go before they accept a new idea or product. It does not assume that the promotion effort should be the same for all groups. In fact, promotion efforts may need to be tailored to specific groups and their characteristics in order to encourage adoption.

The Adoption Curve Shows When Different Groups Will Accept New