The adoption curve concept suggests that some groups within a market tend to be leaders in accepting new ideas.

Name: The adoption curve concept suggests that some groups within a market tend to be leaders in accepting new ideas.
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The adoption curve concept suggests that certain groups, such as innovators and early adopters, are more likely to be the first to accept new ideas, while other groups, such as laggards, may be slower to adopt.

The Adoption Curve Concept Suggests That Some Groups Within a Market