An innovator is more likely to rely on information from an impersonal source (such as an article in a scientific magazine) than from a company's salesperson.

Question

Quizplus · Accepted Answer

Innovators tend to rely on objective, factual information from independent sources rather than marketing materials from a company's salesperson. They are more interested in learning about the features and benefits of a product or service, rather than being sold on it. Therefore, they are more likely to seek out information from scientific journals, industry publications, or other reliable sources.

An Innovator Is More Likely to Rely on Information from an Impersonal