An innovator is more likely to rely on information from an impersonal source (such as an article in a scientific magazine) than from a company's salesperson.
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Q91: Early adopters are respected by their peers-and
Q92: The adoption curve concept suggests that some
Q93: Early adopters tend to rely on impersonal
Q94: The pulling approach emphasizes the importance of
Q95: The idea behind a pulling policy is
Q97: Consumers who are innovators tend to be
Q98: "Pulling" a product through a channel of
Q99: The adoption curve shows that it is
Q100: The adoption curve shows when different groups
Q101: The late majority are less likely to
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