The late majority are less likely to follow opinion leaders and may need some pressure from their own group before they try a new product.

Question

Quizplus · Accepted Answer

This statement is true. The late majority, also known as skeptics, tend to be more cautious and less likely to adopt new ideas or products unless they see that others in their group are using it successfully. They are also less likely to be influenced by opinion leaders or early adopters.

The Late Majority Are Less Likely to Follow Opinion Leaders