In the market growth stage, more competitors enter the market, and promotion emphasis shifts from selective demand to primary demand.

Name: In the market growth stage, more competitors enter the market, and promotion emphasis shifts from selective demand to primary demand.
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Question

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In the market growth stage, promotion emphasis shifts from creating primary demand for a new product category to stimulating selective demand for a particular brand, as competitors have entered the market.

In the Market Growth Stage, More Competitors Enter the Market