"Promotion" is MAINLY concerned with:
A) obtaining a favorable corporate image.
B) telling the target market that the right Product is available in the right Place at the right Price.
C) obtaining maximum publicity-at the lowest cost.
D) informing the public about the firm's offerings to maximize sales.
E) getting people to buy a firm's product-even when it isn't needed.
Correct Answer:
Verified
Q117: Computing a percentage of either past sales
Q118: Mass selling and sales promotion dominate the
Q119: During the market maturity stage of the
Q120: Primary demand is demand for a company's
Q121: "Publicity":
A) is generally less useful than advertising
Q123: Publicity efforts:
A) Attempt to attract attention to
Q124: To encourage potential buyers to take its
Q125: When a telemarketer calls a college student
Q126: Which of the following is the main
Q127: "Advertising":
A) is the only form of mass
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