"Promotion" is concerned with:
A) how suitable messages are communicated to target customers.
B) communicating information between seller and buyer or others in the channel to influence attitudes and behavior.
C) informing customers that the right Product is available at the right Place at the right Price.
D) blending personal selling, mass selling, and sales promotion.
E) All of these are parts of "Promotion."

Question

Quizplus · Accepted Answer

Promotion is a mix of all communication activities by marketers to inform, persuade, or remind customers about their products or services. It consists of advertising, personal selling, sales promotion, public relations, and direct marketing. The main goal of promotion is to influence the attitudes and behavior of the target audience and inform them that the right product is available at the right place and price. Therefore, all the options mentioned are parts of promotion.

"Promotion" Is Concerned With