To encourage potential buyers to take its new Model 3 sedan for a test drive, BMW posts a video on its website of the Model 3 speeding down a winding mountain road. This is an example of:
A) single-customer marketing.
B) advertising.
C) publicity.
D) personal selling.
E) sales promotion.
Correct Answer:
Verified
Q119: During the market maturity stage of the
Q120: Primary demand is demand for a company's
Q121: "Publicity":
A) is generally less useful than advertising
Q122: "Promotion" is MAINLY concerned with:
A) obtaining a
Q123: Publicity efforts:
A) Attempt to attract attention to
Q125: When a telemarketer calls a college student
Q126: Which of the following is the main
Q127: "Advertising":
A) is the only form of mass
Q128: "Personal selling:"
A) involves direct spoken communication between
Q129: "Promotion" does NOT include:
A) personal selling.
B) sales
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