Which of the following is NOT an example of sales promotion?
A) A small toy in a "kid's pack" at a Wendy's fast-food restaurant.
B) A half-page ad in the telephone Yellow Pages for a security service.
C) An auto bumper sticker that says "Buy American."
D) Samples of a new brand of cheese given away at a supermarket.
E) A display of fishing equipment by a sporting goods store in a shopping mall.

Question

Quizplus · Accepted Answer

A Yellow Pages ad is a form of advertising, not sales promotion. Sales promotion involves short-term incentives to encourage the purchase or sale of a product or service. The other options involve giving away free items or displaying products in unique ways to encourage sales.

Which of the Following Is NOT an Example of Sales