A small pet supply company assigns its sales manager to make the strategic decision regarding what blend of promotion methods the company should use for the coming year. Is the sales manager an appropriate choice for the role in this company?
A) Yes, because the sales manager is likely to have a great deal of experience in public relations.
B) Yes, because the sales manager most likely functions as the company's marketing manager.
C) No, because the sales manager is focused on managing the company's mass-selling effort.
D) No, because the sales manager will likely hire an outside agency to develop company ads.
E) No, because the sales manager is likely to be less experienced than other managers at this job.

Question

Quizplus · Accepted Answer

The sales manager is a suitable choice for the strategic decision regarding the blend of promotion methods as they are likely to have experience in marketing and developing promotional strategies. They are responsible for ensuring that the company is meeting sales targets and achieving growth, and thus, it is likely that they have experience in managing advertising campaigns, promotions, and other marketing activities. Additionally, they are likely to have a good understanding of the target market, which is essential for developing effective promotional strategies.

A Small Pet Supply Company Assigns Its Sales Manager to Make