Communication with noncustomers, including labor, public interest groups, stockholders, and the government is generally referred to as
A) public relations.
B) sales promotion.
C) advertising.
D) branding.
E) publicity.

Question

Quizplus · Accepted Answer

Public relations involves communication and building relationships with various stakeholders, including noncustomers such as labor, public interest groups, stockholders, and the government. This helps to promote a positive attitude towards the organization and prevent negative publicity. Sales promotion, advertising, branding, and publicity typically focus on communicating with customers.

Communication with Noncustomers, Including Labor, Public Interest Groups, Stockholders, and the Government