Deciding on the appropriate promotion blend is a job for the firm's:
A) advertising agency.
B) marketing manager.
C) advertising manager.
D) sales manager.
E) sales promotion manager.

Question

Quizplus · Accepted Answer

The marketing manager is responsible for making decisions about the promotion blend, as it is a crucial part of the overall marketing strategy. The advertising agency, advertising manager, sales manager, and sales promotion manager may provide input and execute specific aspects of the promotion blend, but the ultimate decision-making authority lies with the marketing manager.

Deciding on the Appropriate Promotion Blend Is a Job for the Firm's