Which of the following promotional objectives is most likely being accomplished when a window company compares its windows to those of a competitor to show homebuilders why its products are superior?
A) Planning
B) Rebutting
C) Persuading
D) Reminding
E) Informing

Question

Quizplus · Accepted Answer

The promotional objective being accomplished in this scenario is persuasion. The window company is trying to convince homebuilders that their windows are superior to those of their competitor, in order to persuade them to choose their product over the competitor's.

Which of the Following Promotional Objectives Is Most Likely Being