What basic promotion objective can be sought by a producer who has won brand insistence among its target customers?
A) Persuading
B) Reminding
C) Informing
D) Communicating
E) Promoting

Question

Quizplus · Accepted Answer

When a producer has won brand insistence among its target customers, the basic promotion objective can be to remind them about the brand's existence and benefits. The goal is to maintain customer loyalty and prevent them from switching to a competitor. Persuasion or information may not be necessary since the customers are already convinced about the brand's superior value proposition. Communication and promotion are general objectives that do not address the specific context of an established brand with loyal customers.

What Basic Promotion Objective Can Be Sought by a Producer