The basic promotion objective of informing consumers corresponds to which stage(s) of the AIDA model?
A) Getting attention.
B) Holding interest.
C) Getting attention and holding interest.
D) Getting attention and arousing desire.
E) Obtaining action.

Question

Quizplus · Accepted Answer

The basic promotion objective of informing consumers corresponds to the stages of getting attention and holding interest in the AIDA model. By providing information, the marketer is aiming to capture the attention of the consumer and hold their interest by highlighting the features and benefits of the product or service.

The Basic Promotion Objective of Informing Consumers Corresponds to Which