The source deciding what it wants to say and translating it into words or symbols that will have the same meaning to the receiver is termed as
A) transmutation.
B) exposition.
C) decoding.
D) encoding.
E) recoding.
Correct Answer:
Verified
Q213: While watching a television program, Liza gets
Q214: Integrated direct-response promotion:
A) isn't necessary or useful
Q215: The "communication process" shows that:
A) sources and
Q216: Decoding
A) is the process of the receiver
Q217: Integrated direct-response promotion:
A) got its start in
Q219: Good marketing managers know that:
A) a major
Q220: Poor communication is likely if:
A) there is
Q221: When a college student receives e-mail messages
Q222: When Chase Bank mails a 30-day offer
Q223: Integrated direct-response promotion:
A) got its start when
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