A stay-at-home mom is watching a "soap opera" on TV when a commercial for a new type of kitchen cleaning product by Procter and Gamble is presented.She considers whether the new product will clean better than her existing cleaning products.In the traditional communication model,the mom is the ______.
A) decoder
B) source
C) noise
D) encoder
E) message channel

Question

Quizplus · Accepted Answer

Decoding is the receiver translating the message. The meanings of various words and symbols may differ depending on the attitudes and experiences of the encoder and decoder.

A Stay-At-Home Mom Is Watching a "Soap Opera" on TV