When Chase Bank mails a 30-day offer for a new pre-approved credit card with a $2,000 limit to a college student, this is an example of:
A) direct-response promotion.
B) integration.
C) publicity.
D) indirect-response promotion.
E) mass selling.
Correct Answer:
Verified
Q217: Integrated direct-response promotion:
A) got its start in
Q218: The source deciding what it wants to
Q219: Good marketing managers know that:
A) a major
Q220: Poor communication is likely if:
A) there is
Q221: When a college student receives e-mail messages
Q223: Integrated direct-response promotion:
A) got its start when
Q224: Another term for direct marketing is:
A) integration.
B)
Q225: In the 30-minute TV infomercial for a
Q226: Which of the following statements about communication
Q227: What medium is appropriate for integrated direct-response
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents