When Greenpeace sends a mail request for a financial contribution to someone who has donated to its causes in the past, this is an example of:
A) direct marketing.
B) integration.
C) publicity.
D) indirect-response promotion.
E) mass selling.

Question

Quizplus · Accepted Answer

This is an example of direct marketing because Greenpeace is targeting a specific individual who has shown interest in their cause in the past and is directly asking them to contribute financially.

When Greenpeace Sends a Mail Request for a Financial Contribution