A Pharmaceutical Company Plans to Introduce a New Brand of Pain

A pharmaceutical company plans to introduce a new brand of pain reliever targeted at senior citizens.The company purchases a mailing list containing the names and addresses of elderly people who are known to take pain relievers on a regular basis to deal with chronic ailments such as arthritis.The company then sends informational brochures about the new product to the people on the list,along with a coupon they can return to get a free sample.The names of the people who respond are entered into a special database and are sent information about other products.This company is engaged in

A) publicity response.
B) personal selling.
C) direct-response promotion.
D) decoding response.
E) noise interference.