When an individual initiates the communication process by searching for information about a business, which of the following search tools is he or she most likely to use?
A) Newspaper advertisement
B) Television advertisement
C) Business newsletter
D) Internet
E) Billboard advertisement

Question

Quizplus · Accepted Answer

When searching for information about a business, individuals are most likely to use the internet for its convenience and ability to provide a wide range of information.

When an Individual Initiates the Communication Process by Searching for Information