Which of the Following Statements Is True About the Customer-Initiated

Which of the following statements is true about the customer-initiated communication process?

A) The marketer targets more of its promotion effort at specific individuals who respond directly.
B) A firm relies on a CRM database to target specific prospects.
C) A customer initiates the communication process with a decision to search for information in a particular message channel.
D) A seller initiates the communication process with a decision to search for information in a particular message channel.
E) There is a transfer of information from higher-level management to production workers.