When a purchasing agent from Ford Motor Co. is trying to find information about a new type of component that might be used in the production of a new Ford SUV, the most common message channel for him to search is:
A) television.
B) newspapers.
C) radio.
D) the Internet.
E) trade magazines.

Question

Quizplus · Accepted Answer

The Internet is the most common message channel for searching for specific information about a product or component. It offers a vast amount of information, including technical specifications, reviews, and pricing from various sources. This makes it the most convenient and efficient channel for a purchasing agent. Trade magazines may also be useful, but they may not offer as much detail as the Internet can provide.

When a Purchasing Agent from Ford Motor Co