This promotional approach emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user.
A) Pulling
B) Pushing
C) Encoding
D) Decoding
E) Franchising

Question

Quizplus · Accepted Answer

The “push” promotional approach involves pushing the product through the channel towards the final user by using various promotional tools such as personal selling, trade promotions, and advertising. It focuses on securing the cooperation of channel members to promote the product in the channel and to the final user. This approach tries to “push” the product into the hands of the final user by creating demand from the channel members.

This Promotional Approach Emphasizes the Importance of Securing the Wholehearted