Identify the false statement regarding promotion to intermediaries.
A) When suppliers offer similar products and compete for attention and shelf space, intermediaries usually pay attention to the one with the best profit potential.
B) Sales managers handle most of the important communication with intermediaries who do not want empty promises.
C) Sales promotions targeted at intermediaries usually focus on short-term arrangements that will improve the intermediary's profits.
D) Trade ads usually encourage intermediaries to contact the supplier for more information, and then a salesperson takes over.
E) During sales promotion, intermediaries want to know what they can expect in return for their cooperation.

Question

Quizplus · Accepted Answer

The statement "Sales managers handle most of the important communication with intermediaries who do not want empty promises" is false. While sales managers are involved in communicating with intermediaries, it is not solely their responsibility. In fact, effective communication with intermediaries often involves various members of the sales team, including sales representatives, account managers, and customer service representatives.

Identify the False Statement Regarding Promotion to Intermediaries