Which of the following statements about innovators is not true?
A) Innovators tend to rely on impersonal and scientific information sources, or other innovators, rather than salespeople.
B) Innovators often search for information on the Internet, read articles in technical publications, or look for informative ads in special interest magazines.
C) Innovators tend to be young and well educated and are eager to try a new idea.
D) Innovators need strong social pressure from their own peer group before they adopt a new product.
E) Innovators are also constituted by specialized business firms who are willing to take the risk of doing something new.

Question

Quizplus · Accepted Answer

Innovators do not necessarily need strong social pressure from their own peer group before they adopt a new product. Rather, they tend to be individuals who are independent thinkers and are willing to try new ideas on their own. Strong social pressure may be more relevant for the early majority or late majority, who are more concerned with social norms and fitting in with the crowd.

Which of the Following Statements About Innovators Is Not True