Which of the following adopter groups is described correctly?
A) Laggards-respectable
B) Innovators-willing to take risks
C) The late majority-follow the innovators
D) The early majority-opinion leaders
E) Early adopters-traditional

Question

Quizplus · Accepted Answer

Innovators are the earliest consumers to adopt a new product or service. They are willing to take risks and are generally financially more secure than the other adopter groups.

Which of the Following Adopter Groups Is Described Correctly