Identify the characteristic nature of late majority.
A)They make a lot of use of mass media.
B)They respond more to social pressure from other late adopters than to salespeople.
C)They make a lot of use of salespeople.
D)They use salespeople and have much contact with the early majority.
E)They have a lot of contact with early adopters.

Question

Quizplus · Accepted Answer

The late majority make little use of marketing sources of information-mass media and salespeople.Strong social pressure from their own peer group may be needed.

Identify the Characteristic Nature of Late Majority