Regarding the adoption curve,marketers may determine that there is little to be gained from trying to inform or influence the
A)innovators.
B)early adopters.
C)early majority.
D)late majority.
E)laggards.

Question

Quizplus · Accepted Answer

It may not pay to bother with the laggard group,as they prefer to do things the way they've been done in the past and are very suspicious of new ideas.They tend to be older and less well educated.

Regarding the Adoption Curve,marketers May Determine That There Is Little