In the market introduction stage
A) the main job is to persuade customers to buy, and keep buying, the company's product.
B) the basic promotion objective is informing.
C) more competitors enter the market.
D) promotion emphasis shifts from building primary demand to stimulating selective demand.
E) mass selling and sales promotion dominate the promotion blends of consumer products firms.

Question

Quizplus · Accepted Answer

In the market introduction stage, the primary goal is to inform potential customers about the new product and its benefits, as there is a need to build awareness and educate the market about the product's existence and purpose.

In the Market Introduction Stage