Good marketing strategy planners know that:
A) transporting costs may limit a marketing manager's possible target markets.
B) the transporting costs for some bulky or low-value products may be greater than their manufacturing costs.
C) transporting is vital for mass distribution and modern urban life.
D) the cost of shipping some "high-value" products to users is less than 5 percent of their selling prices.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of these alternatives are correct. Transporting costs can greatly impact a company's marketing strategy and target markets, especially for bulky or low-value products. However, transportation is also essential for mass distribution and modern urban life. It is also important to consider the cost of shipping in relation to the selling price of a product, as it may affect pricing and profitability. Therefore, all of these factors should be taken into account when developing a marketing strategy.

Good Marketing Strategy Planners Know That