Place decisions are easier to change in the short-run than Product, Price, and Promotion decisions.
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Q15: A channel of distribution is a series
Q16: The terms "direct marketing" and "direct distribution"
Q17: The Internet gives large firms access to
Q18: Firms that use direct distribution can usually
Q19: Consumer product companies such as Tupperware that
Q21: In an indirect channel of distribution, both
Q22: Assorting means separating products into grades and
Q23: Bulk-breaking means separating products into grades and
Q24: Distribution costs can be very low for
Q25: Accumulating involves collecting products from many small
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