In an indirect channel of distribution, both vertical conflict and horizontal conflict may arise.

Question

Quizplus · Accepted Answer

In an indirect channel of distribution, there may be conflicts between different levels of the channel (vertical conflict) as well as conflicts between entities at the same level of the channel (horizontal conflict). These conflicts can arise due to differences in goals, objectives, strategies, or interests of the parties involved in the channel.

In an Indirect Channel of Distribution, Both Vertical Conflict and Horizontal