According to the text, it's best for the "channel captain" to be a producer rather than a wholesaler or retailer.

Question

Quizplus · Accepted Answer

The concept of a "channel captain" being best as a producer, wholesaler, or retailer depends on the specific circumstances of the market, product, and distribution strategy. There is no one-size-fits-all answer, as the effectiveness of a channel captain role can vary based on factors such as market power, control over the distribution channel, and the ability to influence demand or supply.

According to the Text, It's Best for the "Channel Captain