Selective distribution is becoming more popular than intensive distribution as firms see that they do not need 100 percent coverage of a market to support national advertising.

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Selective distribution allows firms to carefully choose specific retailers or outlets to sell their products, reaching their target audience without the need for 100 percent coverage. This is more cost-effective than intensive distribution, where products are available in as many outlets as possible but may not be profitable in all of them. By using selective distribution, firms can also maintain better control over their brand image and customer experience.

Selective Distribution Is Becoming More Popular Than Intensive Distribution as Firms